Engagement with your Insiders happens through two key features:
- Push Notifications – Exclusive mobile alerts merchants send directly to their Insider’s mobile device.
- Messages – Chat conversations initiated by either an Insider or the merchant.
You can choose between labeling your push notification as either a promotional or informational notice. Here are some examples of both:
PROMOTIONAL
- Offer discounts or reduced prices
- Post sales announcements
- Announce special events and demonstrations
- Notify about promotions with other brands
- Celebrate new inventory or arrivals
INFORMATIONAL
- Inform about new store hours
- Post job opportunities
- Warn about road construction
- Send alerts about limited availabilities
We recommend these best practices when creating and sending offers:
- Exclusivity – Notices sent to your Insiders should contain offers and information reserved for your ShopLoyal Insiders only, NOT published or available to your general customer base or posted anywhere else.
- Frequency – You should send between 1-3 notices per week to engage the customer without overwhelming them.
- Duration – Short expiration dates create urgency, which encourages your Insiders to keep an eye on your push notifications. However, do give Insiders enough time to act upon your notices. We recommend 1 week as a good time frame for notice duration.
Since there’s a limited number of characters for each push notification message, make sure every word counts by using action-oriented hooks that customers actually want to see. See our suggested keywords.