• You have the option of elevating your Insiders to VIP status by toggling the button next to their name. You have discretion to determine what defines a VIP for your business.

The VIP feature is a tool that also allows you to segment customers based on their purchase behavior or loyalty.

• You can also begin messaging an Insider in this section by clicking on the speech bubble next to his or her name

• Insider profile pictures may appear next to their name for easy recognition.